Ipswich is no longer just “growing”, it’s officially being globally recognised for excellence.

This month, the Nicholas Street Precinct achieved a landmark victory, taking home Silver in the Better Future World Design Awards 2026. Specifically recognised in the “Wayfinding” category, our city heart was lauded for its intuitive design and strategy that helps over 2 million annual visitors navigate the precinct with ease.

The Proof: Nicholas Street Precinct recognised with world design silver – Ipswich City Council

The Strategy Lesson: Success by Design

For local business owners—whether you are managing a logistics fleet in Bundamba, a construction firm in Yamanto, or a trade service in Brassal, this award is a major signal. It proves that success isn’t accidental; it’s designed.

The judges didn’t just praise the aesthetics; they praised the Strategy of how people interact with the space. At BRD Marketing, we call this “Business Wayfinding.”

As Ipswich sets a new world-class standard, your brand needs to keep pace. If the city can turn a once-derelict space into a global award-winner through intentional Strategy and Design, imagine what that same level of architectural rigour can do for your business growth.

In a city that is now winning on the world stage, being “just another local business” isn’t enough. It’s time to design a brand that is as world-class as our city heart.